Readers’ Survey Results 2004-2005
Mistress McCutchan
At the end/beginning
of the year, I like to offer a survey to our readers to not only learn a little bit about our audience, but to compare answers with previous years. This time around, I asked our readers about music, fashion and their lifestyle. Here’s what the readers shared.
An overwhelming 78% of you are female. Roughly 50% of our audience is 16-19, and 39% are over 30.
Our core audience lives in the United States, but 26% of you are Canadian (mostly in Ontario), 15% are in England, 7% are Scandinavian (Norway and Finland), and 3% are Australian.
35% of you are smokers, and of the folks of drinking age, 85% of you drink.
Only 6% of you are [ovo-lacto] vegetarian, and 1% are vegan, but in regards to favorite foods, very veg-friendly cuisines were chosen: Indian, Mexican, and Italian (pasta) were the top three choices cited.
92% of you are cd listeners, and according to our results, no one under 30 listens to vinyl. Now I feel old.
63% of you download music at least once a week. 33% of you listen to internet radio.
24% of you like to support your local music shop. 66% buy online; about a quarter of those folks buy from Amazon.
Among your latest cd purchases are:
If we were to compile some of your choices for the best dance songs, the playlist would contain:
- Dark Entries - Bauhaus
- Romeo’s Distress - Christian Death
- Temple of Love - Sisters of Mercy
- Kiss - London After Midnight
- No Human Words - Saint Eve
- Relax - Frankie Goes To Hollywood
- Blue Monday - New Order
If we were to compile some of your choices for the best chill-out songs, the playlist would contain:
- Severance - Dead Can Dance
- Euphoria (Firefly) - Delerium
- Der Morgen Danach - Lacrimosa
- Mercyground - Faith and The Muse
- Heaven - Lamb
- Lovesong - The Cure
- Anything Classical
When asked what your favorite (physical) stores you liked, 32% of you told us your favorite shops were local clothing shops (including your local thrift stores). 22% of you are loyal to your local record stores. 18% you love your local bookstores. 14% cited Target, Walmart and Hot Topic as your favorite storefronts for cheap deals.
When asked about your favorite place to shop online, 51% of our readers love e-Bay, and 29% like Amazon.
40% of your cite yourselves as your favorite fashion designers, although other favorites included Gaultier, Heavy Red, Yosa, and Kambriel.
Although 34% of you claimed that many celebrities needed better stylists, David Bowie, Gwen Stefani, Dita von Teese and Angelina Jolie were named the most stylish celebrities.
A whopping 61% cited their favorite footwear are their Doc Martens. Many of you also favor Demonia shoes or New Rocks boots.
The number one most needed accessory is a purse/bag. Number two: jewelry.
The average Morbid Outlook reader has been browsing our pages between one and three years. Some of you had a hard time picking a favorite article, but the top 10 choices are (no particular order):
The websites that our readers regularly visit include:
About 40% of you would spend $200 of disposable income on cds/music. 35% would shop for clothes.
The last question, probably my favorite, “What is the one thing you never leave the house without?” garnered these responses:
- lip gloss
- a sketchbook/notebook
- purse/wallet
- “my attitude!”
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